Vol. 36 No. 3 (2026): Business management

Articles

• THE IMPACT OF PRODUCT QUALITY ON GREEN TECHNOLOGY PRODUCT CONSUMPTION BEHAVIOUR IN AN EMERGING MARKET: EVIDENCE FROM URBAN CONSUMERS IN VIETNAM

  Tran Thi Hoa, Nguyen Van Hiep, Nguyen Hai Anh, Nguyen Thi Nga

  5-23

  • THE IMPACT OF PRODUCT QUALITY ON GREEN TECHNOLOGY PRODUCT CONSUMPTION BEHAVIOUR IN AN EMERGING MARKET: EVIDENCE FROM URBAN CONSUMERS IN VIETNAM

• THE EFFECTS OF AI-WASHING ON CONSUMER’S TRUST, ETHICS AND PURCHASE INTENTION

  Shovan Nasim Haider, Miloslava Chovancova

  24-48

  • THE EFFECTS OF AI-WASHING ON CONSUMER’S TRUST, ETHICS AND PURCHASE INTENTION

• DIGITAL CAPACITY, RULE OF LAW, AND REGULATORY QUALITY AS DETERMINANTS OF GOVERNMENT EFFECTIVENESS: A POOLED OLS INTERACTION MODEL FOR EU MEMBER STATES

  Pavel Ivanov, Borislav Borissov

  49-66

  • DIGITAL CAPACITY, RULE OF LAW, AND REGULATORY QUALITY AS DETERMINANTS OF GOVERNMENT EFFECTIVENESS: A POOLED OLS INTERACTION MODEL FOR EU MEMBER STATES

• LIQUIDITY ANALYSIS OF NON-MANUFACTURING ENTERPRISES

  Krasimir Kulchev

  67-81

  • LIQUIDITY ANALYSIS OF NON-MANUFACTURING ENTERPRISES

• IS SUSTAINABLE TOURISM VALID FOR THE BALKAN COUNTRIES? EVIDENCE FROM THE ENVIRONMENTAL KUZNETS CURVE HYPOTHESIS

  Ayberk Seker, Mahmut Kadir Isguven, Taner Ismailov

  82-113

  • IS SUSTAINABLE TOURISM VALID FOR THE BALKAN COUNTRIES? EVIDENCE FROM THE ENVIRONMENTAL KUZNETS CURVE HYPOTHESIS

• CONTESTS OF HUMAN RESOURCE MANAGEMENT AND PUBLIC ORGANIZATIONS: THE IMPACT OF ECONOMIC, POLITICAL AND ORGANIZATIONAL FACTORS

  Arsim Gjinovci, Dren Gjinovci

  114-134

  • CONTESTS OF HUMAN RESOURCE MANAGEMENT AND PUBLIC ORGANIZATIONS: THE IMPACT OF ECONOMIC, POLITICAL AND ORGANIZATIONAL FACTORS